Franchising as safe business development

Variety of business models

There are many business models, which can help to increase business performance and bring new insights, some of them are easy to maintain and some of them harder. But all of them can help to avoid certain risks and make the company’s activities safer. Furthermore, few business models help with the expansion and creation of the recognizable brand. All these things help to make sales better and increase the company’s productivity.


One of such business models, which help to make business more effective is franchising. Opening a franchise can seriously assist in the development and expansion, as franchisor should only maintain the infrastructure and good connection to the company and increase the brand recognizability to make franchise effective and other things will fall upon the shoulders of the franchisee. Though franchisees require certain support, working with them and delegating some responsibilities can help company to expand and use the new insights, which will be provided by franchisee. And there are even important benefits, which can be got from the franchising and they are listed below.

Delegating of responsibilities

Having franchising, franchisor can easily delegate the important features of the company direction on the franchisees. Even having small base company can help increase the influence through the multiple affiliates, which effectively produce revenues. Furthermore, direction of franchisees is much easier than maintaining company’s policy and coordination of all affiliates with huge company.

salone franchising ottobre 2015

Proven Business Model

There are situation, when small business can feel the need to expand the influence and reaching new markets and creation of new business branches or opening of new businesses can be risky thing. Therefore, there are franchising that can help to place the business affiliate in other countries or cities to reach new markets. Furthermore, franchisor can try something new in such franchises to find some effective option for the base business, without placing it under risks. This business model is good and recognized by many businesses, so it works in other locations, but with the developed infrastructure, otherwise, even franchising cannot provide enough benefits.

Brand recognition

Many people don’t know how to make the ads better and they try to increase recognizability through the working on the creation of the good brand and good advertisement. However, franchising can increase the recognizability even better than even good advertisement. This effect is connected to the expansion of the brand and to increasing of the people, which purchase or order something in affiliates. McDonalds in such a way increased the recognizability of the shops. All people know what this company does and having one fast-food restaurant with good advertisement could not produce so effective increasing of customers, which associate the fast-food with this company. One can just hire managers and build new stores, however, such strategy is expensive and requires enough of capital to spend.
Therefore, franchising is quite effective way to make business stronger and to increase sales. Furthermore, working in the franchising can free some time and efforts to the base business and its development and franchises will help to get resources for such development.

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Magento eCommerce

eCommerce – iPhone Optimized Theme

Specially designed for viewing on smart phones like iPhone, Blackberry or Android was the mCommerce – iPhone Optimized Theme developed. It comes from Magento core and is an adaptation of the standard template. The theme, like all other themes of Magento Core under the Academic Free License (AFL).magento-open-source-ecommerce-2015

Magento Classic Theme

A very nice effect has the Magento Classic Theme. It is compatible with all major browsers and impresses with its modern deisgn. In addition, the theme is available in ten different colours.

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Why we choose social media ?

Why people prefer social media than the real contact?

Last night’s meeting of Social Media Club Phoenix veered off into a very interesting direction. During the introductions around the room, one of the attendees said that he wondered if social media were actually dehumanizing, filtering communication and removing it from the realm of face-to-face. The facilitator allowed the discussion to come back to that question, even though the “agenda” was about the various tools of social media.

There were some very vociferous opinions about the dehumanizing qualities of, say, online gaming or social networks, as opposed to the humanizing qualities of blogs, shared content, and shared information. No conclusion could be drawn, obviously, but the question attracted quite a bit of discussion.
Squidoo came up in the discussion as a collaborative, unifying force, as did Utube.

I gave my usual example of sharing the information about my hip replacement in a blog and another attendee asked how people on the Internet were to judge which information was credible on a site or social network consisting of, for example, people trying to get off anti-depressants.

I think the reason so many issues of credibility, rather than technology, came up is that our participants are about half social media experts and half people there to learn. While that strikes me as an ideal situation, it’s very difficult to facilitate so that everyone comes out with some value! Those of us who are engaged in producing and using social media every day often forget how the world at large feels about us 🙂

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