Franchising as safe business development

Variety of business models

There are many business models, which can help to increase business performance and bring new insights, some of them are easy to maintain and some of them harder. But all of them can help to avoid certain risks and make the company’s activities safer. Furthermore, few business models help with the expansion and creation of the recognizable brand. All these things help to make sales better and increase the company’s productivity.


One of such business models, which help to make business more effective is franchising. Opening a franchise can seriously assist in the development and expansion, as franchisor should only maintain the infrastructure and good connection to the company and increase the brand recognizability to make franchise effective and other things will fall upon the shoulders of the franchisee. Though franchisees require certain support, working with them and delegating some responsibilities can help company to expand and use the new insights, which will be provided by franchisee. And there are even important benefits, which can be got from the franchising and they are listed below.

Delegating of responsibilities

Having franchising, franchisor can easily delegate the important features of the company direction on the franchisees. Even having small base company can help increase the influence through the multiple affiliates, which effectively produce revenues. Furthermore, direction of franchisees is much easier than maintaining company’s policy and coordination of all affiliates with huge company.

salone franchising ottobre 2015

Proven Business Model

There are situation, when small business can feel the need to expand the influence and reaching new markets and creation of new business branches or opening of new businesses can be risky thing. Therefore, there are franchising that can help to place the business affiliate in other countries or cities to reach new markets. Furthermore, franchisor can try something new in such franchises to find some effective option for the base business, without placing it under risks. This business model is good and recognized by many businesses, so it works in other locations, but with the developed infrastructure, otherwise, even franchising cannot provide enough benefits.

Brand recognition

Many people don’t know how to make the ads better and they try to increase recognizability through the working on the creation of the good brand and good advertisement. However, franchising can increase the recognizability even better than even good advertisement. This effect is connected to the expansion of the brand and to increasing of the people, which purchase or order something in affiliates. McDonalds in such a way increased the recognizability of the shops. All people know what this company does and having one fast-food restaurant with good advertisement could not produce so effective increasing of customers, which associate the fast-food with this company. One can just hire managers and build new stores, however, such strategy is expensive and requires enough of capital to spend.
Therefore, franchising is quite effective way to make business stronger and to increase sales. Furthermore, working in the franchising can free some time and efforts to the base business and its development and franchises will help to get resources for such development.

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